CJ

Chris Jeffree

Senior Product Designer in Sydney, Australia

About

Experienced designer taking digital products from discovery to delivery, spanning complex enterprise systems and consumer products at scale. Expert in AI-assisted design workflows and design systems.

Experience

2026 — Current

Senior UX/UI Designer, Customer Outcomes at ServiceNow

Lead UX on a ServiceNow implementation for a major Australian energy utility. Owns the UX and UI design, translating business requirements into design-system-accurate screens.

2023 — 2026

UX Design Strategist, Workflow Design Studio at ServiceNow

Owned design and prototyping for major banking, hospital, and government clients. Built an AI-assisted design pipeline pairing Claude Code with Figma.

2017 — 2023

Senior UX/UI Designer, Workflow Design Studio at ServiceNow

Designed custom product solutions for enterprise customers across various industries. Shifted from custom-first design to established patterns as the platform matured.

2017 — 2017

Senior Product Designer at Vivant

Led product design for a cyber security risk management tool. Created and documented the design system and visual language.

2016 — 2017

Senior Product Designer at Qantas

Part of an agile team redesigning the Qantas online booking engine. Researched, prototyped, and user-tested new features.

2015 — 2016

Senior Digital Designer at City of Sydney

Lead digital designer for the web team, responsible for UI and visual direction across all web properties.

2015 — 2015

Senior Designer at Isobar

Led visual design for two ANZ Women's Wealth responsive sites. Managed the process from mood boards to CMS-ready specifications.

2014 — 2015

Senior Designer at Freelance

Contract roles at agencies including Isobar, Reactive, and Lavender. Led large-scale responsive projects for various clients.

2012 — 2014

Senior Designer at AnalogFolk Australia

Sole designer in a start-up team, leading the award-winning Perfect Lager / Arvo Beer campaign. Redesigned the Sheridan online store.

Education

2023

Certification in Design Sprint Masterclass at AJ&Smart

2021

Certification in Service Blueprinting & Service Design at Design Thinkers Academy, London

2000 — 2002

Bachelor of Fine Arts in Print Media at University of Sydney

Skills

Product DesignUX/UI DesignDesign SystemsJourney MappingPrototypingInteraction DesignUsability TestingService BlueprintingAccessibility (WCAG)Human-Centred DesignAI Workflow DesignClaude CodeStakeholder Alignment